Your logo is not your brand, it’s part of it, a large part of it – the standard bearer even, but there is a lot more to a brand than the logo. Your brand is made up of many many different things that all run through how you communicate to your customers, it needs to be consistent and suit your company and it’s customers.Logos, design style, graphic elements, typefaces, use of photography, illustration, language, tone of voice, colour, personality, perception – all these things and more make a brand.What is a brand? – The perceived emotional corporate image as a whole.What is identity? – The visual elements that form part of the overall brand.What is a logo? – A logo identifies a business in its simplest form, using a marque or icon.