Scapegrace Gin

Defining a rouge gin from the bottom of the world

Digital Communications

As the lead creative, I provided support for the brands UK launch, including work across digital, social, print and experiential.

Coming from New Zealand’s Rogue Society Distilling Co, Scapegrace bills itself as the gin ‘from the bottom of the world’. Distilled in New Zealand using spring water sourced from the country’s Southern Alps, and 12 botanicals sourced from around the world, the spirit is batch-distilled using a restored 19th century copper whisky still, with each batch individually numbered.